January 22, 2021
Best local and international loyalty programs in Singapore and their winning features!
It’s not easy to craft an effective loyalty program—but this doesn’t and shouldn’t stop brands from trying. We choose the best loyalty programs within the Food & Beverage, Fashion, and Beauty & Cosmetics’ industries to help you benchmark. So from renowned international brands to local players, keep your eyes peeled for these best loyalty programs in Singapore!
Harry’s Bar operates with 26 bars and restaurants around Singapore and has created a venue for good food and even greater drinks. Users of their loyalty program, both new entrants and regulars, can enjoy seasonal promotions and deals. It has since gone mobile, making it more convenient for members to enjoy a load of perks, including cashless dining! Their latest innovation entitles members to a 15% discount on all regular priced items!
Winning features: Welcome, entry-level voucher worth $30 and $100 birthday voucher redeemable on your birth month.
Starbucks is a big international player that is equally successful in Singapore. Singapore’s My Starbucks Rewards has a 3-tiered system (Welcome, Green, or Gold) that lets members earn points based on their bill. It has a “1 point per dollar” system that members can use to redeem free items on Starbucks’ menu. Members who wish to reach the Gold status must accumulate 300 points within a year. Additionally, this Gold status privileges you to special, exclusive offers and perks not available to Welcome and Green members including, but not limited to, free drinks or food for every 60 stars or points, complimentary drink or cake redeemable within a member’s birthday month, and complimentary drink customisations!
Winning features: “Versatility and cohesiveness” of its mobile app that boasts a “pay by phone” option.
A homegrown fashion brand, Charles & Keith is truly a global success! It has a 2-tiered loyalty program (Silver and Gold) that offers a number of exciting rewards to members. Members really hanker for the Gold membership since it has a bunch of exclusive rewards that make shopping enjoyable for them. You can be a Gold member once you spend an accumulated $500, or a one-time $250 purchase. For instance, Gold members are entitled to a free gift with an online purchase within their birthday month and exclusive access to private events and workshops.
Cost: Free for first tier (Silver)
Winning features: Packed Gold member privileges like free Standard Delivery of online purchases, invitations to sales and promotions, and online-exclusive deals.
Uniqlo won the hearts of fashion lovers with their breezy, minimalist pieces. Additionally their loyalty program, which is packaged in a handy mobile app, is equally fun! The Scan to Win system comes in the form of a simple, engaging game that lets members win coupons with every $20 in-store spending! Members can also explore exclusive offers, scan their mobile barcodes to win coupons with every single $20 purchase, or get a one-time $5 discount during their birthday month!
Cost: $20 one-time spending to sign-up
Winning features: Gamification system that privileges members to a $2, $5, or $10 off their purchases and a unique member ID barcode.
In terms of rewards and social consciousness, this one’s a bomb! Users love the idea of standing behind the company’s mission to help save the world—one beauty product at a time. The Body Shop’s Love Your Body program is a 2-tiered loyalty program that offers members amazing discounts on all regular-priced items. Of course the higher the tier, the bigger the discount. Spend at least $40 at any Body Shop store and you are automatically entitled to join the basic membership or “Club”. Furthermore, a $400 spending within a year upgrades the membership to the higher, final status or “Fan”. Furthermore, it’s convenient; it has a handy mobile app that alerts members on points they need to acquire in order to cash out certain vouchers.
Cost: $40 dollar entry spending
Winning features: Point per dollar exchange, immediacy of rewards, and periodic promotions.
Of course we cannot end this article without a mention of the hailed loyalty program giant, Sephora’s Beauty Pass! Introduced in 2007, Sephora’s Beauty Pass has proven itself a great loyalty program phenomenon. It’s a celebrated program that hasn’t stopped evolving since its launch and is continuously raising the bar for many brands, both within and beyond the beauty and cosmetics industry. Sephora has mastered the art of the tiered system, and is effectively giving their users exciting reasons to hanker for that higher level. It’s adaptable and effectively makes use of consumer data to personalise emails, complete with tailored recommendations.
Winning features: Tangible, relevant “benefits” like makeovers, the Beauty Insider community that offers beauty inspirations and recommendations, and exclusive and enticing tiers that customers hanker for.
Customers love the additional value that loyalty programs extend. Additionally, they crave the exclusivity that it offers! So, you can be sure that this wouldn’t go out of style anytime soon. Help your customers stretch the value of their money by offering irresistible rewards like these loyalty program giants now!